Straight answers to the questions that come up most for brands selling wholesale on Faire — drawn from real order data, not a sales pitch. Pick the one that matches what you're seeing.
Most sudden drops come down to one of four things — a visibility boost ending, ordinary seasonality, fewer new stores finding you, or existing stores quietly not reordering — and how to tell which one you're looking at using your own order history.
Whether growing your Faire sales actually requires buying software, the two camps tools split into, five questions any of them should answer, and when a spreadsheet still does the job.
Wholesale buyers usually don't reorder for one of three reasons, and the middle one is both the most common and the easiest to fix — plus when to follow up before it's too late.
Why timing beats a generic check-in when you're trying to get a store to place a second order — and what actually makes reordering easy.
The three behavioral patterns that show up before a Faire store goes fully quiet, and which one to watch first.
Why a buyer adds to cart and stalls, and what actually gets a stalled cart finished — without resorting to a discount.
The four costs that eat into a Faire order's margin, and how to calculate what's actually left once you count all of them.
How to tell a real quiet stretch from a store's normal rhythm, and the right first move once you've flagged one.
Why there's no reliable public benchmark for wholesale reorder rates — and how to calculate your own instead.